[Speech] THE MEDIUM IS THE MESSAGE. - McLuhan's Media Theory
The medium is the message.
/ðə ˈmidiəm ɪz ðə ˈmɛsɪdʒ/
Impact of media on society
Marshall McLuhan's phrase "The medium is the message" emphasized that the form of media influences how the message is perceived. This concept revolutionized the field of communication studies, highlighting the profound effects of media technologies on society. McLuhan's insights remain relevant in analyzing the impact of digital media in the modern era.
Background
Marshall McLuhan
Communication Theorist
Understanding Media, 1964