Raise the bar.
/reɪz ðə bɑːr/

Raise the bar.
/reɪz ðə bɑːr/
Raise the bar" refers to increasing the standards or expectations that need to be met. Originally from the sport of high jumping, this idiom is now used more broadly to signify overall improvement in performance requirements.
The new manager has really raised the bar for productivity.
The new manager has set high standards for productivity.
This year, the team is looking to raise the bar and outperform its competition.
The team aims to set higher standards and outdo its competition.
She continues to raise the bar in her field, setting new records each year.
She continually sets new, higher standards in her field.
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