Go belly up.
[Slang] GO BELLY UP. - Understanding Phrases that Spell Complete Failure!
Fail completely.
Go belly up" is a colloquial way to say that something has failed completely. Originally fish terminology, where a dead fish floats with its belly upwards, it is now commonly used to refer to businesses that have gone bankrupt or plans that have completely fallen apart.
Example Sentences
The company will go belly up if they don't innovate.
The company will fail if they don't innovate.
His business went belly up due to poor management.
His business failed due to poor management.
If we don't act now, the whole project might go belly up, costing us everything.
If we don't act now, the entire project might fail, costing us everything.
