Failure is not an option.
/ˈfeɪljər ɪz nɑt ən ˈɑpʃən/
Failure is not an option.
/ˈfeɪljər ɪz nɑt ən ˈɑpʃən/
Gene Kranz used the phrase "Failure is not an option" during the Apollo 13 mission to emphasize the commitment to safely returning the astronauts to Earth. This determination and leadership were crucial in overcoming the mission's challenges. Kranz's words have since become a motivational mantra for perseverance and excellence in high-stakes situations.
Gene Kranz
NASA Flight Director
Apollo 13 mission, 1970