[Speech] THE MEDIUM IS THE MESSAGE. - McLuhan's Theory

Impact of media on society

Marshall McLuhan's phrase "The medium is the message" emphasized that the form of media influences how the message is perceived. This concept revolutionized the field of communication studies, highlighting the profound effects of media technologies on society. McLuhan's insights remain relevant in analyzing the impact of digital media in the modern era.

Background

1. Marshall McLuhan

2. Communication Theorist

3. Understanding Media, 1964