[Discurso] THE MEDIUM IS THE MESSAGE. - El medio es el mensaje: la percepción de McLuhan

El medio es el mensaje.

This statement by McLuhan highlights the role of media formats in shaping human perception and societal structures. He argued that the channel through which information is delivered is as significant as the content itself, affecting how the message is perceived and understood. McLuhan's insight has profoundly impacted media theory and continues to be relevant in the digital age, where the medium often dictates the nature of interaction and information consumption. His work encourages a deeper exploration of how technological advancements transform cultural and social dynamics.

Fondo

1. Marshall McLuhan

   Marshall McLuhan

2. Communication Theorist

   Filósofo y teórico de la comunicación, pionero en el estudio de los medios de comunicación

3. Understanding Media, 1964

   Marshall McLuhan acuñó esta frase para explicar cómo las formas de comunicación influyen en la sociedad y la cultura.