[Idiom] UNDERCUT. - Learn Effective Competitive Strategies with Idioms

To sell goods or services at a lower price than competitors.

The idiom "undercut" is especially useful in both everyday conversation and business contexts. Imagine a scenario where two shops are competing fiercely. If one shop offers products at significantly lower prices, they are said to "undercut" their competitor, hoping to attract more customers by making it hard for the competitor to match their low prices. It’s a strategy that can lead to a race to the bottom, but can also be an effective way of gaining a market foothold.

Example Sentences

1. The new store undercuts the prices of all competitors.

   It refers to how a new store offering lower prices challenges its competitors' pricing strategies.

2. He undercut his colleague's proposal to win the client.

   This describes someone proposing an alternative to sabotage a colleague's idea in order to secure a client.

3. By offering lower prices, they can undercut the competition and increase market share.

   It implies that offering more competitive pricing is a strategic move to outdo competitors and capture more market share.