[Idiom] FIGHT FIRE WITH FIRE. - How Responding In Kind Can Be A Powerful Strategy
Fight fire with fire.
respond in kind to an attack
The idiom 'Fight fire with fire' is an intriguing expression derived from the literal practice of using controlled burns to combat a larger, uncontrolled fire. In everyday language, however, this idiom takes on a metaphorical meaning, suggesting that combating aggression or hostility with the same measures can sometimes be the most effective strategy. It is often employed when people face a situation where the usual, milder approaches do not work, and thus, a more aggressive tactic is adopted to counteract an equally forceful opponent. This approach can be seen in competitive scenarios like sports, business, or intense negotiations, where mirroring your opponent's tactics can prevent them from gaining an upper hand.
Example Sentences
Sometimes you have to fight fire with fire in a tough business.
Sometimes, in a challenging business environment, you have to respond in kind.
They decided to fight fire with fire and counter the competitor's ads.
They matched the aggressive marketing tactics of their competitor.
He's known for fighting fire with fire when under pressure.
He is known for retaliating with equal aggression when confronted.