[Idiom] MISS THE MARK. - Sharpen Your English with Intriguing Idioms

Fail to achieve the intended outcome.

To "miss the mark" means to fail to achieve the goal or to not have the intended effect. Picture an archer aiming for the target but missing it—this idiom applies in various contexts where there is a failure to reach an objective, whether in work, relationships, or other endeavors.

Example Sentences

1. He missed the mark.

   He failed to achieve the desired result.

2. The sales pitch missed the mark completely.

   The sales pitch was completely unsuccessful.

3. Despite his efforts, he missed the mark on understanding the client's needs.

   Despite his efforts, he did not meet the client's needs.