[Idiom] SWEETEN THE DEAL. - Enhance Your Offers to Seal the Deal
Sweeten the deal.
/ˈswiːtən ðə diːl/
Make an offer more attractive.
To "sweeten the deal" means to add something to an offer to make it more enticing. It's like adding sugar to your morning coffee to make it more appealing. In a business context, a company might add benefits, such as a signing bonus or additional vacation days, to attract a desirable candidate. Similarly, in negotiations, one might throw in extra perks to close a sale or finalize a deal. This idiom illustrates the tactical advantage of enhancing an offer to make it irresistible, ensuring both parties come away satisfied, and a successful transaction is more likely to occur.
Example Sentences
To close the sale, he decided to sweeten the deal by including a free service package.
To ensure the sales agreement, he added a complimentary service package as an extra incentive for the buyer.
If you sweeten the deal with some extra benefits, I think they'll sign the contract.
Offering additional perks as part of a proposal can often convince the other party to agree to a deal.
They sweetened the deal by offering an extended warranty at no additional cost, which helped make the decision easier.
By including an extended warranty at no extra cost, they made their offer more attractive, facilitating the decision-making process for the buyer.