[Idiom] IT'S A NO-GO. - Understanding When Plans Don't Work Out

a failure or refusal

When something 'It's a no-go', it means that an intended action or plan has either failed or was not approved in the first place. The phrase captures moments where despite preparations or intentions, things do not proceed. Think of a team ready to launch a new product, but last-minute legal issues halt everything; here, team members might say, 'It’s a no-go.' Thus, this idly brings attention to the stoppage or ending of activities before they can begin.

Example Sentences

1. Sorry, it's a no-go.

   Sorry, it's not going to happen.

2. The project was planned out, but it's a no-go due to budget cuts.

   The project was planned out, but it's not happening due to budget cuts.

3. After weeks of negotiation, the merger is a no-go since they couldn't agree on terms.

   After weeks of negotiation, the merger isn't happening since they couldn't agree on terms.