Word of mouth.
[Idiom] WORD OF MOUTH. - Discover the Power of Personal Recommendations Through Idioms
Spread through personal communication.
Word of mouth" refers to information being passed from one person to another through conversation. It is a powerful tool for sharing news, recommendations, or gossip, often considered more personal and reliable than other forms of communication because it comes from a trustworthy source.
Example Sentences
Our restaurant's success was mostly through word of the mouth.
Our restaurant's success was mostly due to recommendations from others.
She got the job because of good word of mouth.
She got the job because people spoke well of her.
According to Jane, the play must be good since there has been a strong word of mouth about it.
Jane believes the play must be good based on positive recommendations she's heard.