Lay it on thick.
/ˈleɪ ɪt ɒn θɪk/
Lay it on thick.
/ˈleɪ ɪt ɒn θɪk/
Lay it on thick" is to greatly exaggerate or to be overly flattering in speech. It's typically used when someone wants to impress or persuade others but may come off as insincere because of the excessive praise.
He was laying it on thick with the compliments at the party.
meaning of the sample sentence 1: He gave excessive compliments at the party, perhaps to impress or gain favor.
She lays it on thick whenever she wants a favor.
meaning of the sample sentence 2: She overly praises others when she needs their help.
I appreciate your help, but you don't have to lay it on thick; a simple thanks is enough.
meaning of the sample sentence 3: He appreciates the help given but feels the excessive gratitude expressed is unnecessary.