Jump on the wagon.

Jump on the wagon.
To "jump on the wagon" means to join a growing movement or to get involved in a trend that many others are already a part of. This idiom is often used to describe someone adopting a popular cause or starting to follow a fad, especially after many others have already done so, much like hopping on a bandwagon that's already in motion.
Everyone is jumping on the wagon of this new diet craze.
Everyone is joining the new diet craze.
After seeing the success of the product, many companies quickly jumped on the wagon, hoping to capitalize on the trend.
After seeing the success of the product, many companies quickly tried to capitalize on the trend.
John wasn’t interested in soccer until his friends started playing; now he has jumped on the wagon too, buying all the latest gear.
John wasn't interested in soccer until his friends started playing, so now he has joined the trend too.
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