Pull the plug.
/pʊl ðə plʌɡ/
Pull the plug.
/pʊl ðə plʌɡ/
Pull the plug" metaphorically means to stop something by cutting off its power source. In practical use, it suggests an abrupt end or cessation of a project, plan, or activity, much like unplugging a device or machinery to stop it from operating.
The company decided to pull the plug on the unprofitable project.
The company decided to stop investing time and resources into the failing project.
They had to pull the plug on the event due to the storm.
The occasion had to be cancelled because bad weather made it unsafe or impossible to proceed.
Management pulled the plug on the marketing campaign after seeing the initial results.
The marketing campaign was terminated by the company leaders when initial results were unsatisfactory.