Bite the dust.
/baɪt ðə dʌst/
Bite the dust.
/baɪt ðə dʌst/
The phrase "bite the dust" might conjure images of someone dramatically falling face-first into the ground. However, this idiom has roots that reach back to ancient times, often used in the context of battles where warriors literally fell and bit the dust—meaning they died or were defeated. Over time, it has evolved to generally signify any kind of failure or demise, not just the literal falling to the ground. For instance, if a company "bites the dust," it means it has gone out of business.
Tom tried his best in the competition, but eventually, he had to bite the dust.
He ultimately failed to win in the competition despite his efforts.
After years of service, the old computer finally bit the dust.
After functioning for many years, the old computer stopped working permanently.
Despite their efforts to revive the brand, it just couldn't compete and eventually bit the dust.
The brand failed to survive in the market despite attempts to rejuvenate it.